Brand Design Intake Form NAME * First Name Last Name EMAIL * PHONE (optional) Country (###) ### #### COMPANY NAME: what is the name of your company/organization/personal brand? * BRAND/LOGO IS FOR: * Company/Organization/Personal Brand Product App Service The remaining questions are based on the option you selected under "BRAND/LOGO IS FOR"" PRODUCT/APP/SERVICE: what product, app, or service do you offer? * INDUSTRY: what industry is your business in? * BACKGROUND: (company/product/service/app) * STORY: (optional) LOGO: do you have a current logo? * Yes No If you have a current logo, upload it below: GOALS: business goals * CHALLENGES: business challenges * VALUES: list 3 characteristics that describe your company or brand values. * PERSONALITY: list 3 characteristics that describe your personality or the personaliity of your company or brand. IMPACT: list 3 characteristics that describe the tangible impact that you have or your product/service/app has on your clients. * DIFFERENTIATION: list 3 characteristics that describes how you or your product/service/app is different from your competitors. * IDEAL CUSTOMER: describe who your ideal customer is. * CUSTOMER ATTRIUBUTES: list 3 characteristics that describes your ideal customer. * COMPETITORS: list 3 competitors. * BRANDS YOU LIKE: list 3 brands/logos that you like based on the graphic design. * Ideally, within your industry but can be a different industry. BRANDS YOU DISLIKE: list 3 brands/logos that you dislike based on the graphic design. * Ideally, within your industry but can be a different industry. Thank you!
