Brand Design Intake Form Name * First Name Last Name Email * LOGO: Do you have a current logo? * Yes No If you have a current logo, upload it below: COMPANY NAME: What is the name of your company, organization, or personal brand? * INDUSTRY: What industry is your business in? * PRODUCT/SERVICE: What product(s) or service(s) do you offer? * COMPANY BACKGROUND: Some background about your company. * STORY: A more detailed description and backstory of you and your company. GOALS: Business goals * CHALLENGES: Business challenges * VALUES: List 3 characteristics that describe your company's values. * PERSONALITY: List 3 characteristics that describe your personality or the personaliity of your company or brand. IMPACT: List 3 characteristics that describe the tangible impact that you have or your product or service has on your clients. * DIFFERENTIATION: List 3 characteristics that describes how you or your product or service is different from your competitors. * IDEAL CUSTOMER: Describe who your ideal customer is. * CUSTOMER ATTRIUBUTES: List 3 characteristics that describes your ideal customer. * BRANDS YOU LIKE: List 3 brands that you like, visually, in terms of the logo or branding. * Ideally, within your industry but can be a different industry. BRAND YOU DISLIKE: List 3 brands that you dislike, visually, in terms of the logo or branding. * Ideally, within your industry but can be a different industry. COMPETITORS: List 3 competitors. * Thank you!
